After 10 years of being an education lead generation agency, Vantage Media decided it would instead go into the ad tech industry and make a product similar to Google Adwords. It had a hard time doing so with their reputation. That's why they decided to change their name to Katch and create a new web site, showcasing their new online advertising platform.
Their main goal of the site was to showcase their Katch platform and its benefits to large online publishers.
We renamed the company Katch because we wanted to highlight that we "katch" every buyer (not just visitor) that comes to a client's website. They do so by adding multiple engagement points. So if a consumer does not want to engage with a lead, they can engage with a click, or a phone call.